Lifelong quality underwear for the whole family
With 70 years of experience, we seek a constant evolution in order to improve, innovate and offer the best underwear without losing our essence. Since 1952 we design and manufacture garments for the whole family in Spain. We take care of the process to achieve great quality; we create products built to last.
Vilaseca S.A. offers specialization, experience and quality in the underwear industry with the brands AVET and SET, for women and men and all ages. This is possible thanks to constant innovation in the wide range of products, the development of the involved people and suppliers and customers. Furthermore, long-term and sustainable relationships are being encouraged since the foundation of the company, always seeking proximity between them.
Culture and values
- Equal opportunities
- Personal development
- With the clients
- With providers and partners
- With the community
- Quality and fair price
Work and family
Jaume Vilaseca Bertranpetit, with the support of his parents Pere Vilaseca and Maria Bertranpetit, started his industrial activity manufacturing knitted underwear goods in a studio in Mataró.
His only assets were two circular weaving machines, with the limitation of having to work always with the same width.
With the complicity and comprehension of her wife Roser Canaleta Diviu, Jaume shared work and family.
The company evolved and grew. Underwear garments for men were added to the basic products for women.
The number of machines expanded, including new ways of knitting. A factory was built in 1964 in Capmany street, where now the offices can be found. In 1967, Roser Canaleta started leading the design processes to offer a more competitive and diverse assortment.
The first exports were made through a distributor in France. And the attendance in international events and fairs boosted the growth in several markets, basically in Europe.
AVET released the first seamless briefs made of cotton and Lycra after years of technical and creative innovation. This event had a positive effect on the sales due to its uniqueness on the market at that time.
The way forward
Jaume Vilaseca Bertranpetit died. Luckily, he showed a clear path to follow, with a spirit of cooperative work and caring about interpersonal skills.
His son Esteve and his daughter Susi keep on with the activity after a crucial training on different company areas.
In 1998, after continuous improvement in all the processes, the ISO 9001 from AENOR certificate was obtained.
During the first 50 years, the company grew and consolidated in the textile industry. The new section of fabrics with high-tech machines was inaugurated to be able to keep all the processes in Spain in a moment where relocation seemed the easiest decision.
The system for producing garments without seams is incorporated: seamless technology.
An installation of solar panels was made on our production plant, to reduce emissions and contribute to the path towards sustainability on our planet.
AVET and SET belong to the women lingerie and men underwear brands respectively. Every year, two collections are designed and manufactured: Spring/Summer and Fall/Winter. Moreover, there is always an offer of timeless basics that are served faster.
The fibers we use to manufacture the fabrics are high-quality ones. The fabrics are manufactured inhouse and those that better define our collections are 100% cotton, seamless cotton-Lycra, Microfiber- Lycra and Tencel.
We manufacture our fabrics
In our facilities in Mataró we manufacture our fabric with high-quality fabrics and high-tech machines.
We work with national sewing factories ready to sew our garments meeting the level of quality expectations.
Our warehouse is managed to deliver anywhere, optimizing efficiency to send the garments as soon as possible.
If you want to sell our products, know which is your closest shop or if you have any doubts, fill in the form to contact us.